So, just to start this thing off - I am quite biased in the regards of
this car as I am now working for BMW for a year and this is my company
car. Also I have not had the pleasure of testing its direct competition.
But I still wanted to share my experiences with this rather special
product. I have now driven 20 000 km in this car, so it is time for a
first review.
Before this car I only had one other - a sweet 2013 Mercedes C 180D
that I traveled around the Europe in and that made me start to
appreciate cars and made me seriously consider applying for a job at BMW
when they sponsored Debconf 15 in Germany. It was a comfortable high
quality car with enough power and a whole lot of tech toys.
After 6 months working at BMW it was time for me to choose a company
car (and sell my old car). It is not mandatory, but the value in this
proposition is very significant and you'd be missing out a lot by not
taking that. So I started looking at the BWM website and selecting a car
for myself.
I am a big fan of electric cars. I love Tesla and everything that Elon
Musk is doing to the car and energy markets. Unfortunately the Model S
was out of my price range and Model 3 is still not there yet. BWM also
has a few full and partial electrified options, but the selection is
rather limited so far. i8 is outside my price range and rather
unpractical. i3 was a serious contender, but I am not a fan of its looks
that scream "I am an electric car!" and the charging infrastructure was
not yet there to allow me to drive from Germany to Latvia easily. And
that was one of the goals that my new car would have to be able to do. I
was also very interested in travelling all over the Alps on weekends and
having to stop at a charger for an hour every couple hours would really
limit the places that one could feasibly visit in a day or two and still
return home. Even with the battery upgrade (announced after I already
made my order) and range extended the i3 is not really fun to drive on
highways.
So the selection really was between BMW 225xe and BMW 330e. These cars
basically have very similar powertrains - the 87hp electric motor is
combined with either a 134hp (225xe) or 182hp (330e) gasoline engine and
both have a small 7.7 kWh battery that realistically is enough for
around 20 km. After trying the BMW 225xe Active Tourer, I decided for
the 330e - I did not feel too comfortable in the higher seating
position. It was safe and stable, but at highway speeds I had the
feeling that the face of the car was really working hard to push the air
out of the way.
It took 4 months from the order to delivery of my 330e - they are very,
very popular. BMW can't make enough of them to satisfy demand.
Despite my screwup in the ordering (I managed to miss ticking the tech
package, so no HUD for me), I was floored by the car as soon as I got in
and then again when I first got on the autobahn with it.The car is
amazing. It has its weaknesses, but the strengths clearly overpower
them.
Basically BMW made a car that is: a green eco daily driver around town
and a beast on the autobahn and a powerhouse in the twisty Alpine roads
and just another great BMW 3 series car and also a positive way to
transition any petrolhead to electric. Let me explain in detail how that
works.
Starting with the price - BMW 330e has the same petrol motor as BMW
320i, but the electric motor added to that brings the total power to the
same level as BMW 330i and it costs just 1k€ more than the 330i.
However, selecting 330e already pre-selects a few additional options
with combined worth of 810€, so in fact choosing the hybrid system
itself only costs you 190€ (comparing to to gasoline-only 3 series car
with the same power level).
There are a few drawbacks that get a bit hidden here. Fuel tank of 300e
is reduced from 60l down to 45l. There is no underfloor storage in the
boot of the car (where there is usually a spare wheel). Top speed of the
330e is limited to 235 km/h unlike the 330i that is limited to 250 km/h.
The 330e is almost 200kg heavier than the 330i, this can be felt in
acceleration, but does not hinder cornering as much because this weight
is very low. There is no option to have a trailer coupling or have a
wagon (touring) version of the 330e for more cargo space. This can be
annoying sometimes, but in the end none of these were a deal-breaker for
me.
If you (or someone you know) is a petrolhead and you want then to
transition over to the electric side slowly and happily - get them to
buy this car and soon enough they will be seeking out charging stations
and seriously considering getting a full electric next. BMW 330e is a
real BMW - it is a driver's car. It accelerates, corners, breaks and
even drifts with the best of them. However (and here where petrolheads
get hooked), it does this best when there is some charge in the battery.
When there is charge in the battery and you press the gas pedal, you get
the rush of instant, electrical acceleration while the gasoline engine
turbines are still spooling up to speed. And that instant electrical
power works at all speeds - from standstill up to the max speed, because
the electrical engine is mounted before the gearbox, so it can assist
the gasoline engine at all speeds. However, if you do not plug your car
in to recharge it will revert back to the power levels of a BMW 320i
with a couple big passengers in the back - it will still be quick, but
you will feel (and miss) the difference. And that feeling will be what
will drive even the heartiest petrolhead to install a charging station
map app or start using the build-in navigation with its extensive list
of charging station points of interest. From there it is just a small
step to a charger at home and then to a fully electric car as a serious
consideration. In fact if you switch on the Sport mode of the car, it
will try to keep the battery charged up to 10-15% so that it could give
you the full power of the car when needed, just like a KERS system in
Formula 1. Cars such as this are essential in bringing people from
gasoline to electric propulsion gradually and also gradually building up
demand for charging infrastructure and forming habits at all levels -
from personal to institutional.
Hopefully by the time people start looking for replacements for their
BMW 330e there will be new plugin hybrid and fully electric options in
this category with larger batteries and much better fast and slow
charging infrastructure all over the world.
I was pleasantly surprised by the iDrive navigation interfaces. I was
very used to driving using Waze before this, because the build-in maps
in cars are often bad and outdated and also usually take more attention
to operate than the apps on the phones nowadays. Not so with the new BMW
navigation software (I have the Professional version). I found that I
could do common operations like navigating to an address of a contact or
adding a stop at a fuel station along the route much faster, with fewer
actions and with less attention to the screen than with a phone. In
addition having the destination programmed into the car turned out to
have multiple additional benefits. For example the hybrid system in this
car communicates with the map to know when the route goes uphill or
downhill and adjust power regeneration for that. Also the car will
automatically save up some battery towards the end of a journey if it is
inside a city so that you can drive the last few kilometers on pure
electric and reduce your in-city pollution (both air and noise). The car
will also then be able to display information about the next turn or how
exactly are you supposed to drive through the next complex intersection
in the instrument cluster (or HUD) so that you don't have to glance to
the central screen for that info.
One other big feature that I loved in the 330e is the remote climate
control. As the car already has a large battery inside of it, it can use
this battery for all kinds of nice things, for example you can command
the car from your phone to start pre-conditioning the climate in the
car. In the winter that would warm the car up and in the summer cool it
down to the temperature you last set in the car. Some gasoline cars also
have such service available as options, but as they do not have the
battery, adding this option requires complex additional hardware that
starts up the car's engine remotely to provide enough power for the
climate control to work. As you might imagine that kind of option is not
cheap. And you can also set this to work on a timer too. The
pre-conditioning will fail if there is not enough power in the battery,
so that is another reason to plug in your car into the charger early and
often.
The remote services also remove the anxiety of thinking if you actually
locked the car or not - you can always just take your phone and send a
remote lock signal.
The real life fuel consumption of 330e is something that is quite hard
to find online and I understand why - it varies. Really, really
varies.
If you have a power plug you can and do use either at work or at home,
then you might go weeks without using any fuel at all. BTW it takes 3
hours to fully charge from a normal 220V 16A socket and 2 hours from any
Type 2 socket. Unfortunately the car can not take more than 3 kW from
any source, so all the fast charger power is kind of wasted on this car.
But you still can recover 10-15 km of range from a half an hour lunch
stop at a free Type2 charger at IKEA and sometimes that is all you
really need to get where you need to go.
At the other extreme of fuel use is flying at 200-220 km/h on the
unlimited sections of the German autobahn. It is a delight to do this in
this car - it is rock solid, stable and very predictable even at top
speed. It has great brakes for that moment when someone does not notice
you in their rearview mirrors. Your attention focuses on the next
moment, the next breath, then next car, the next bend. Most of the time
you do not even hear the engine (unless you turn on to the Sport mode) -
the cabin is well insulated and wind and tire noise only start to
penetrate it at speeds over 200 km/h. For that experience you have to be
then prepared to pay with average fuel consumption around 8 l/100km and
frequent refueling stops due to smaller fuel tank.
If you are outside Germany and the highway speed is limited to 130 km/h
then your cruising fuel consumption is likely to be closer to 4 l/100km.
Park yourself on the tail of a trailer truck following it with active
cruise control at 90 km/h in EcoPro mode and you might find your
"Remaining range" indication actually increasing while the car sips
2-2.5 l/100km. Been there, done that a few times.
One other cool feature that my car has (it is an option) is the
Adaptive LED far light. I was already used to automatic far light on my
Mercedes that turned off the far lights as soon as it saw another car in
front. However, this BMW system does more than that - it actually keeps
the far lights active while creating a "shadow" area pointing at the
detected car(s) so that even if there is a car in front of me I can
still have the road sides fully illuminated all the time. Sometimes,
when I am driving behind another car the system works so well that my
far lights shining around the car in front illuminate the surroundings
better and further than the lights of the car in front. This does
confuse a lot of people however as they think that I will blind them as
my high beams are still on as they approach. So there a lot of angry
high beam blinking. But I guess people will get used to such systems
soon enough.
I will not go into much details about the costs of the car for me
except to say that BMW Car IT is a great employer and thanks to their
company car program I am paying less per month for this 2017
BMW 330e than I paid for my 2012 Mercedes C 180D (when insurance,
maintenance, depreciation, tires and fuel are included). And I am
driving significantly more with it as well - I was driving an average of
1900 km per month with the Mercedes and now I am averaging 3500 km a
month in the BMW. Having company paid fuel inside Germany helps in that
a lot. ;)
If I was choosing a new car now then I would also very seriously
consider the new BMW 530e - basically it is the same kind of setup
except some 10k€ more for a new level in style and comfort, newer
version of the iDrive, completely new chassis platform with carbon fiber
and other fancy stuff, new engine generation, more advanced driving
assistance and parking assistance options and even more space in the
back. There are way more fancy options in the 5 series lineup, such as
massage seats or gesture control or rear seat entertainment screens or
remote vision - where you can see in your phone video from the surround
cameras of your car. I expect that some of this will also trickle down
to 3 series when it will get its next refresh that is rumored to be in
the next couple of years. And there will be more options - the BWM
future model readmap as already stated multiple times publicly includes
plans for electrified cars in all segments (mostly plugin hybrids) as
well as more specific plans for fully electric Mini and BMW X3 models in
the next couple years. And then there will be the much rumored iNEXT car
due in 2021 model year which will not only be electric, but also capable
of authonomy up to Level 5. These really are interesting times in the
automotive world. Thanks, Elon! :)
I have driven this car since it was manufactured in January 2017. It
started with 3km on its odometer. Now it is at 20 000 km. I expect to
drive it until January 2019 and I expect the final odometer to be
between 80 and 100 thousand km. We will see how the car holds up over
the time.